I wanted to briefly share some additional thoughts after listening to my readers. As you recall, I have written numerous times about NASCAR’s need to implement a far reaching digital strategy. Without a doubt – NASCAR has demonstrated it does not have the expertise to generate or execute such a significant undertaking.

I believe it’s time for NASCAR to hire a Chief Digital Officer to lead the development and implementation of a marketing strategy and business model to engage fans across digital platforms. And equally as important, work in concert with broadcast partners, corporate sponsors, teams, drivers and digital media entrepreneurs to maximize the potential of the digital medium.

For the sake of all stakeholders, let’s hope Brian France is listening and takes intelligent action that is currently available to quickly reverse the downward trends before ratings, attendance and corporate sponsorships are permanently in reverse.

Related posts:

1. Getting NASCAR Out of Reverse: Digital Strategy
2. Digital Content: It’s not Access or Ownership but BOTH
3. ESPN Expands its Global Digital Media Presence